Apple Event Sept 12.2017 summary

Here’s a basic breakdown of the highlights from today’s Apple Keynote.

  • Creative pro in retail
    1. Like the tech “genius” but in liberal arts.  Holding classes and seminars in creative creation of activities
  • Watch OS 4 – September 19
    1. Swimming and new integration with machines
    2. Heart rate monitoring
    3. Resting heart rate and patterns
    4. Notifications when elevated heart rate while not active
  • Apple watch series 3 – orders sept 15 / available sept 22
    1. Now has cellular. So you can basically go around without your cell phone.
    2. New ceramic grey option
    3. 70% faster performance for same battery usage.
  • Apple TV – sept 15 orders open
    1. TV 4K
    2. New apple TV has 4k + HDR (using HDR 10 – industry standard)
    3. Live sports coming to Apple TV plus new networks
    4. New box. Looks same as old.
  • Iphone 8 / Plus – orders start sept 15 / available sept 22
    1. Glass on front and back
    2. New louder speakers and bass (stereo)
    3. New chip – faster / better battery
      1. Optimized for graphics processing and machine learning
      2. Uses core machine learning framework
      3. Faster autofocus for photography, processing/ image and noise reduction
  1. Camera changes
    1. 12 MP new sensor
    2. 80% more light sensitivity
    3. more dynamic range (hdr photos)
    4. Plus has 2 new sensors for optical image stabilization
    5. Portrait mode lighting
      • Basically removes need for studio lighting
      • AR changes
        • now you can use in realtime events. Sporting events see stats.
  • Wireless charging
  • Wireless charging will use QI wireless standards… basically already implemented widely and can be used without proprietary chargers.
  • Iphone X – preorders start – 10/27 – available 11/3
    1. Full screen. No bezel, no home button
    2. HDR built into screen for video (hdr 10)
    3. Face ID – unlocking the phone
      1. Works in dark
      2. 30,000 dots project to your face
  • uses a custom chip for processing neural engine
    • works with glasses, beard, hat, growing hair…. pictures apparently cannot trick it. nor can makeup/masks…. has to be 3D and matching you about 95% of your face.
    • Touch id vs face id.
    • touch id … 1 in 50k…. face id…. 1 in 1million
    • works with apple pay. Just look at phone
  •   portrait mode now available in selfies
    • 2 hours longer battery life
    • price
    • starts $999. Top of the line is $1,149
  • Apple matt for charging (airpower) – still beta – 2018 release
    1. Basically now you can have a single matt to just charge all your devices, apple watch, phone, airpods….

 

Apple’s summary of items announced : https://www.apple.com/apple-events/september-2017/?&cid=wwa-us-kwgo-features—slid-&mnid=slO0suoyA-dc_mtid_20925e1t39169_pcrid_220003332451_&muid=48cf8bfa-8e5f-4e11-b918-2ab5df7e7d3b&mtid=20925e1t39169&aosid=p238

 

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